Nike Korea Inclusive Playground dir. Glue Society
새로운 미래 A New Day | Play New | Nike Korea (2021) from Shinya Kamata on Vimeo.
Agency: Wieden+Kennedy Tokyo
Director: Natalie Rae
Production: Object & Animal
Local Service Production: Nine Tailed Fox
Edit: Trim Editor
“As with the saying that one must break out of the old world to be born new, I believe that no matter how hard it is to move forward a new chapter for change, if someone does not speak out, we will be just stuck in a long-standing vicious cycle of many unfair practices.”
These are the words of world champion speed skater Shim Sukhee, who made international news for her bravery in speaking out against abuse in the Korean sports world.
“A New Day” celebrates the joy of sports – not defined by competition, excellence, or rigidity, but instead of inclusion, fun and breaking the boundaries of what sport means for all people and their communities.
ON RUNNINGdirector Clayton Vomero
dp Sasha Kulak
producer Tom Birmingham
Production manager Jack Filtness
runners Chris Thompson, Eleanor Dunlop, Modupe Shokunb, Siu Hei Chung, Owen Ebodor
ON RUNNING, 2021
and their communities.
DIRECTED BY JONAS LINDSTRÖM